How Much Does a Shopify Migration Cost? Prices and Factors

“So what does it cost?” is almost always the first question about a Shopify migration. And almost always you get an answer that doesn’t help you: “It depends.”

That’s even true. But the “it depends” can be made concrete. The price of a migration hangs on a handful of clearly nameable factors: which system you’re coming from, how big your catalog is, whether you want a new design, and whether special features come into play. Once you know these factors, you can not only estimate a migration but also compare quotes and spot inflated prices.

Want a quick estimate first? Jump to the migration cost calculator.

What does a Shopify migration cost on average?

A Shopify migration costs between roughly 5,000 and 80,000 euros in most cases. The wide range isn’t a dodge, it’s the straight answer: there are worlds between a small Wix store and a Magento enterprise system with 50,000 products.

To give you a feel, here are a few typical orders of magnitude as ballparks:

• Small website-builder store (Wix, Jimdo, Squarespace, few products): from ~5,000 euros
• SMB store (WooCommerce, Shopware, JTL, medium catalog): ~14,000 to 23,000 euros
• Larger project with new design and data migration: ~20,000 to 35,000 euros
• Enterprise migration (Magento, headless, custom apps, B2B): from ~25,000 euros upward, full projects also 50,000 to 80,000 euros

A concrete example: a move from Wix to Shopify with under 500 products and a new design lands around 10,000 to 16,000 euros.

These numbers are deliberately framed as “from” and ”~“. No serious provider names an exact price before knowing what’s inside your store. But the direction holds: the price grows with complexity, not with chance.

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When you compare quotes, the number that matters is what’s inside the price, not the price itself. I’ve seen two offers 8,000 euros apart where the cheaper one quietly dropped redirects, the testing phase and order-history transfer. Ask every provider to itemize data migration, redirects and QA as separate lines, then the real comparison shows up on its own.

Which factors determine the price?

The price of a migration is made up of several building blocks. Once you understand them, you can read any quote like an invoice where the line items are named.

Source system and complexity

Which system you’re coming from is the single biggest cost driver. A website builder like Wix has a simple, closed structure from which data exports quickly. An enterprise system like Magento or a headless architecture brings complex data models, custom fields and often years of accumulated special logic.

The more custom your old system, the more manual work goes into mapping the data. That mapping, the clean assignment of old data fields to the new Shopify structure, is the part that eats time.

Product count and catalog

The number of your products and variants scales the effort directly. 200 products can be handled differently than 50,000. With large catalogs, technical limits come into play, for example on the number of redirects, and the sheer volume of data needs more review time.

What matters is not just the quantity but the cleanliness. A well-maintained catalog migrates faster than one with duplicate entries, missing images and inconsistent variants.

Data migration

Products are only one part. Whether customer accounts, order history and reviews should come along too changes the price noticeably. Customer and order data is more sensitive and more involved to transfer than pure product data, because data protection and completeness matter especially here.

Design and theme

Do you want to rebuild your existing design as closely as possible, or a completely new, custom theme? A standard theme from the Shopify store, set up cleanly, is inexpensive. A tailor-made design with its own look, animations and special templates is a project of its own within the migration.

Custom apps and special features

Did your old store have features that Shopify doesn’t offer off the shelf? Configurators, complex pricing logic, custom invoicing flows. Such special features are covered by apps from the Shopify App Store or, when nothing fits, developed as a custom app. Custom development is the most expensive single item because real programming work sits behind it.

B2B requirements

B2B brings its own requirements: customer groups with different prices, volume discounts, purchase on invoice, approval processes. A B2B setup is more than a checkbox. It changes how prices, customers and checkout are built, and it shows in the price accordingly.

Here are the factors at a glance, with ballpark figures for the respective surcharge:

What’s included in the store2x fixed price?

At store2x you get a fixed price after the inventory, and that fixed price covers the complete migration, not just half the journey. No line items added later, no timesheets at the end.

Specifically included:

• Complete data migration: Products, variants, categories and media are transferred cleanly and checked.
• SEO-safe migration: The 301 redirects belong in the base price, not on the surcharge list.
• Redirect mapping: Every old URL with traffic or backlinks points via 301 redirect directly to its matching new Shopify URL.
• Testing phase: The store is checked before go-live so there are no nasty surprises on launch day.
• Fixed timeline: A clear process where you know when what happens.

The most important point is SEO safety. 301 redirects are permanent redirects that tell Google a page has moved for good. Without these redirects, you lose the rankings and backlinks you built over years. That’s exactly why we don’t treat them as an add-on but as a must. How this works in detail, we show in our guide to preserving SEO rankings during a Shopify migration.

What raises the price are the additional services from the previous chapter: new design, custom apps, B2B, customer and order data. These are shown transparently so you decide yourself what you need.

DIY vs. agency: what does it really cost?

On paper the math is simple: migrating yourself costs no agency fee. In practice the math is rarely that clean, because the hidden costs are missing.

A DIY migration saves you the external invoice. But it costs you time, often more than expected, and it carries risks that only show up after launch. The most expensive mistake is almost always the same: incomplete or wrong redirects. A single forgotten redirect on a heavily linked category page can cost you weeks of rankings, and that loss shows up on no invoice, only in revenue.

These hidden costs lurk when you do it yourself:

• Your working time: Learning, mapping, testing. Count these hours honestly against your own hourly rate.
• App costs: Migration apps and tools charge fees that quickly reach three figures.
• Error correction: What goes wrong on the first attempt costs twice: once for doing it, once for fixing it.
• Ranking losses: Missing redirects and broken forwards hit organic traffic directly.
• Opportunity cost: Every hour in the migration is an hour less in the actual business.

Whether the agency route pays off for you depends on your store and your time. You’ll find a clear weigh-up in our guide on doing a Shopify migration yourself or with an agency.

How do I get an exact price?

You only get an exact price after an inventory of your store, not before. Anyone who names a hard number without having seen your store is guessing or selling.

The path to a real price runs in three steps:

1. Inventory: Source system, product count, desired data scope, design wishes and special features are captured.
2. Analysis: We check what’s transferable 1:1, where apps are needed and where custom development comes into play.
3. Fixed-price quote: You get a clear price with itemized line items, without hidden add-ons.

The calculator above gives you a first ballpark so you know which order of magnitude you’re in. For the exact number, we need a short look inside your store.

A migration is complex, but the costs don’t have to be. We at store2x make them predictable: after a free analysis, you get a fixed price that already includes the SEO-safe migration. What goes into that fixed price is set out on our Shopify Migration page. Request a free analysis or jump straight to the migration cost calculator.

Frequently Asked Questions

How much does a Shopify migration cost roughly?

In most cases between about 5,000 and 80,000 euros. Simple website-builder stores start around 5,000 euros, while large enterprise projects with custom apps and B2B reach 50,000 to 80,000 euros.

Which factors determine the price of a migration?

Mainly the source system, the product count, the scope of the data migration, the desired design and special features like custom apps or B2B. The Shopify platform itself is not the cost driver.

Are SEO and redirects included in the price?

At store2x, yes. The SEO-safe migration including 301 redirects belongs in the fixed price, not on the surcharge list. Without these redirects you risk your rankings, which is why they're a must.

Is a DIY migration worth it to save costs?

Migrating yourself saves the agency fee but has hidden costs: your working time, app fees, error correction and, worst case, ranking losses from missing redirects. Count your own time honestly.

Why don't I get an exact price right away?

Because the price depends on your specific store. Only after a short inventory of source system, catalog and desired features can a binding fixed price be named. The calculator gives you a ballpark beforehand.