Revenue potential calculator
How much revenue is your conversion rate costing you?
See in euros how much a better conversion rate brings your store per month and year.
Load time and user guidance are two of the strongest conversion levers. Our performance analysis shows how much the shop system alone shapes load performance.
View the performance study →Your revenue potential
Revenue today–
Revenue at target rate–
Additional revenue per month –
Projected per year –
Additional orders/month
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Revenue uplift
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Guidance based on your inputs. Real results depend on audience, offer and execution.
How does the calculator work?
The calculator multiplies your monthly visitors by conversion rate and average order value, once with your current figure and once with your target rate. The difference between the two is your additional revenue potential per month and year.
Frequently asked questions about revenue potential
The essentials on conversion rate and revenue levers.
How is the revenue potential calculated?
Revenue equals visitors × conversion rate × average order value. The calculator compares your current revenue with the revenue at a higher conversion rate and shows the difference per month and year.
What is a good conversion rate in e-commerce?
Most online shops sit between 1 and 3%. The exact figure depends heavily on industry, traffic quality and user guidance. Even 0.5 percentage points more can lift revenue noticeably.
Which levers improve the conversion rate?
Load time, clear user guidance, a lean checkout, strong product presentation and trust signals are among the strongest levers. Load time also depends on the shop system, as our performance study shows.