Migrate Etsy to Shopify
Out of the marketplace, into your own brand. Shopify gives you your own domain, full customer data and predictable fixed costs instead of a commission on every sale.
- All data & rankings preserved
- Fixed price, no hidden costs
- Go-live in Ø 21 days
Why switch from Etsy to Shopify?
Etsy gives you reach, but the shop is not yours: you pay high fees on every sale, compete on one page with millions of similar products, and the customer relationship belongs to Etsy, not you. With your own Shopify store you build a real brand on your own domain, keep your customer data and pay predictable fixed costs instead of a commission on every sale.
Etsy vs. Shopify
A direct comparison of both platforms
| Criterion | Shopify | Etsy | Notes |
|---|---|---|---|
| Cost efficiency | Etsy has no fixed costs but charges high fees per sale; Shopify flips that: predictable fixed costs, your revenue stays with you. | ||
| Scalability | Etsy brings marketplace reach, but you scale someone else's platform; Shopify scales your own brand to enterprise. | ||
| Ease of use | Both are easy to use; Etsy is minimal, Shopify gives you far more control at the same clarity. | ||
| Low maintenance | Both are hosted and maintenance-free, so there is practically no difference in operations here. | ||
| Content management | Shopify wins clearly: a real CMS, blog and branding instead of plain Etsy listings. | ||
| Time to market | Both go live fast: Etsy instantly, Shopify in a few days, but with your own presence. |
What gets migrated?
All important data is fully transferred
Typical migration risks and how we solve them
Without a clear strategy, shops lose rankings, data, or revenue when changing platforms. We secure every step.
Migration without a strategy
- Data loss: Listings & order data exported incompletely
- Review loss: Etsy reviews stay on Etsy
- Customer loss: no access to the customer relationship
- Revenue drop: existing Etsy reach ignored
Migration with 
- Complete export: all listings & data validated
- Review strategy: import where possible + campaign for new reviews
- Email build-up: permitted customer data into your CRM
- Channel strategy: Etsy stays a channel, your store becomes the hub
How does the migration from Etsy to Shopify work?
Ø 21 days to go-live. Everything from one source, with a clear roadmap and dedicated contacts.
Analysis
We assess your Etsy shop: listings, variants, personalizations and channels.
Migration
Transfer products, images and data into your Shopify store, build brand & design.
Testing
Test checkout, set up payments & shipping, validate critical flows.
Go-Live
Take the store live and connect Etsy as an additional sales channel.
What does the migration from Etsy to Shopify cost?
Every migration is individual and tailored precisely to your shop. Take advantage of our free audit and then receive your personal offer with a fixed-price guarantee and a clear roadmap.
Investment
Fixed price after a free audit. No recalculation, no hidden costs.
Request a custom quoteIncluded in the fixed price
- Complete data migration
- SEO protection & 301 mapping
- Custom theme setup
- 30 days support after go-live
Trusted by these brands
What Our Clients Say
View 40+ reviews"Klare Empfehlung. Die Zusammenarbeit mit Richard und Till hat echt Spaß gemacht und zeigt auch schon erste Früchte nach dem Umzug. Unser organischer Traffic ist nach etwa 2 Wochen um 7% gestiegen und die neu aufgesetzten Produktseiten konvertieren besser mit einem Uplift von 11%. Mehr muss man nicht sagen."
"Super Zusammenarbeit! Das Team hat unseren kompletten Shop von WooCommerce zu Shopify migriert. Alle Produkte, Kundendaten und SEO-Rankings wurden sauber übertragen."
"Von Anfang an war klar, dass hier Profis am Werk sind. Die Kommunikation war top, alle Deadlines wurden eingehalten und das Ergebnis hat unsere Erwartungen übertroffen. Unsere neue Shopify-Seite lädt schneller und konvertiert besser."
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Why Store2x?
Personal point of contact
45+ migrations
100% SEO protection
Fixed price guarantee
Response within 24h
Shopify Migration
„Beide sehr kompetente Shopify-Experten. Die Migration von Wix zu Shopify wurde schnell und sauber umgesetzt."
„Till ist fantastisch. Ehrlich hätte ich keinen besseren Entwickler finden können, mit dem man so gut langfristig zusammenarbeitet."
„Die Jungs unterstützen mich bei SEO und A/B-Testing. Für einige Produkte haben wir einen 13% Conversion-Uplift erreicht."
Successful Projects
A look at selected client projects – from shop migrations to multi-store setups.
Frequently Asked Questions about Etsy Migration
What does the migration from Etsy to Shopify cost?
How long does the migration take?
Do I have to close my Etsy shop?
Can I take my Etsy reviews with me?
Will I lose my Etsy visibility and rankings?
Technical details, explained transparently
Reviews stay on Etsy
Etsy reviews are tied to the platform and cannot be officially exported. Without a plan, you start on Shopify with zero reviews.
We import what is technically possible and set up a review app with automated requests so you quickly rebuild social proof.
Customer data belongs to Etsy
On Etsy you only have limited access to the customer relationship and are not allowed to freely market to buyers by email.
We export the permitted order and customer data, move it into your CRM and build your own email list for marketing and repeat purchases.
No redirects from Etsy URLs
Your listings live on etsy.com. 301 redirects to your own shop are therefore not possible, unlike a shop-to-shop migration.
We keep Etsy as a channel, link to the store and rebuild your own SEO cleanly on your domain, including content and structured data.
Personalized & digital products
Etsy allows personalization, made-to-order and digital downloads that are structured differently from Shopify variants.
We map options to Shopify variants, metafields or personalization apps and set up digital products via suitable Shopify apps.
| Etsy Plugin | Shopify equivalent |
|---|---|
| Etsy Reviews | Judge.me / Loox Rebuild reviews |
| Etsy Personalization | Infinite Options Custom options |
| Etsy Digital Downloads | Shopify Digital Downloads Digital products |
| Etsy Pattern | Shopify Online Store A real own shop |
| Etsy shipping profiles | Shopify Shipping Shipping & labels |
| Etsy Offsite Ads | Meta / Google Ads Your own campaigns |
Before migration
- Export Etsy shop data (listings & orders as CSV)
- Document variants & personalizations
- Capture shipping profiles and shop policies
- Collect brand assets (logo, images)
- Secure your own domain
After migration
- Fully test checkout and payments
- Connect Etsy as a sales channel in Shopify
- Set up review app and activate requests
- Set up email marketing and flows
- Register new domain in Google Search Console
How your rankings stay intact when moving from Etsy to Shopify.
Build your own SEO base
On your own domain we set up clean title tags, descriptions and structure that belong to you, unlike on Etsy.
Etsy stays a channel
Etsy listing URLs cannot be redirected (external domain), so you keep your Etsy shop as a channel and make your store the hub.
Content marketing & blog
With Shopify's blog and content pages you rank for topics that are simply not possible on an Etsy listing.
What improves in performance when moving from Etsy to Shopify.
Your own fast storefront
Instead of a fixed Etsy layout, a fast, conversion-optimized storefront with your brand.
Global CDN
Your content is served worldwide via Shopify’s CDN, with no tuning on your side.
Best-converting checkout
Shop Pay instead of the Etsy checkout, demonstrably higher conversion in your own shop.
Ready to switch to Shopify?
Let's find out in a free consultation how we can safely migrate your Etsy shop to Shopify.
Request Free Analysis