834,000+
Total Clicks
organic traffic
€91,000
Traffic Value
monthly per SISTRIX
18,000+
Clicks per Day
peak performance
The Starting Point
An established online marketplace for precious metals with gold, silver, and platinum as coins, bars, and more. The domain had been on the market for a long time and had solid basic visibility with several thousand clicks per month.
The problem: there was no structured SEO strategy. Optimizations were implemented sporadically, without clear focus on the highest-revenue keywords. This left significant potential untapped while competitors systematically gained visibility.
The Challenge
- Protect Existing Traffic: Nothing can break with an established store
- Missing Prioritization: Which keywords actually drive revenue?
- Strong Competition: Large dealers and comparison portals dominate the SERPs
- Two Search Intents: Serve purchase-ready users and information seekers simultaneously
Our Approach
Instead of individual measures, we set up a structured SEO program:
The Path to Results
Audit & Keyword Analysis
Complete capture of all relevant keywords in the precious metals market. Prioritization by search volume, competition, and revenue relevance.
Technical Optimization
Crawl budget optimized, load times improved, structured data implemented for all products.
Transactional Keywords
Systematic optimization of category and product pages for 'buy gold', 'buy silver' and all product variants.
Informational Keywords
Content build for 'gold price', 'silver price'. High-volume keywords close to purchase decision.
The Results
Within 16 months, organic traffic grew from under 1,000 to over 18,000 clicks per day on peak days. In total, 834,000+ clicks were generated with 39 million impressions.
Key Numbers
- 834,063 clicks total organic traffic
- 39M impressions in Google
- 18,000+ clicks/day on peak days
- €91,000 traffic value monthly per SISTRIX
- 11,682 keywords ranking in Germany
- 653 AI Citations in Google AI Overviews, AI Mode, and ChatGPT
Top Keyword Rankings
The focus was on the highest-revenue keywords in the precious metals market. From “buy gold” to “current gold price”, all important terms are now covered.
National Rankings
With over 11,000 keywords, the marketplace ranks for nearly all relevant search terms in the precious metals space. The broad keyword coverage ensures stable, diversified traffic.
Saved Advertising Costs
The organic traffic is worth €91,000 per month. That’s money the client doesn’t have to spend on Google Ads to achieve the same visibility.
What This Means for the Client
- Higher Competitiveness: The store is now visible for all important terms around precious metals
- Sustainable Visibility: Rankings are stable, traffic comes continuously
- Qualified Traffic: Visitors actively search for gold and silver products or inform themselves about current prices
- AI Presence: With 653 AI Citations, also visible in Google AI Overviews, AI Mode, and ChatGPT
Key Takeaways
- Prioritize by revenue potential. With a store with thousands of products, you can’t optimize everything at once.
- Don’t underestimate informational keywords. “Gold price” has multiples of the search volume of “buy gold”.
- Technical foundation first. With over 10,000 product pages, crawl efficiency becomes a ranking factor.
- SEO is a marathon, not a sprint. Consistent work over 16 months pays off.