Studies
Our own analyses based on public data on shop systems, performance and migration.
August 26, 2026
SEO Setup of Shop Systems 2026: How Well 34 Platforms Are Configured Out of the Box
Original analysis of over 2.5 million shops (HTTP Archive, August 2026): how well 34 shop systems are set up for SEO out of the box, from structured data and canonical to sitemap.
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August 26, 2026
AI Readiness of Shop Systems 2026: Which Shops Are Visible to ChatGPT and Perplexity
Original analysis of over 2.5 million shops (HTTP Archive, August 2026): how well 34 shop systems are prepared for AI search, measured by AI crawler access and machine-readable data.
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August 21, 2026
Shop System Performance Report 2026: Core Web Vitals of 19 Shop Systems Compared
Our own analysis (CrUX × HTTP Archive, July 2026): Core Web Vitals of 19 shop systems compared, from Shopify to WooCommerce, Magento, Shopware and Wix. With real sample sizes.
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August 21, 2026
Shop System Market Share 2026: Which Platforms Are Growing and Which Are Shrinking
Original analysis of around 2.5M shops (HTTP Archive, 2024 to 2026): which shop systems are gaining market share and which are losing it. With real numbers.
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August 21, 2026
Accessibility in E-Commerce 2026: How Accessible Shop Systems Really Are
Original analysis (HTTP Archive × Lighthouse, June 2026): how accessible shops are by system. Since the EAA, accessibility is mandatory for many shops.
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Our industry reports
Industry-centric analyses: which shop system, which tools and which apps are really the standard in your industry.
View the industry reports