7,392
Total Clicks
organic traffic
€2,246
Traffic Value
monthly per SISTRIX
344
AI Citations
in AI search engines
The Starting Point
A career service that helps people write perfect resumes and land their dream jobs. The service is high-quality, but online visibility was minimal.
At project start: fewer than 100 clicks per month. Barely any visibility for relevant keywords, no content strategy, no systematic backlink building.
The Challenge
- Minimal Traffic: Fewer than 100 clicks monthly
- No SEO Strategy: No structured approach in place
- Competitive Niche: Established players dominate the SERPs
- Niche Keywords: Keywords must lead to actual inquiries
Our Approach
The Path to Results
Complete SEO Strategy
Keyword research for the entire resume market, prioritization by conversion potential, content roadmap for 12+ months.
Content as Main Lever
Resource articles on resume topics, landing pages for services, keyword clusters around career themes.
Systematic Backlink Building
Outreach to career portals, guest posts, natural link profile through high-quality content.
UX and Technical
Core Web Vitals optimized, conversion optimization, mobile UX improved, structured data.
The Results
What started at under 100 monthly clicks now generates over 7,300 clicks with 1.27M impressions. Traffic value is €2,246 monthly.
Key Numbers
- 7,392 clicks total organic traffic
- 1.27M impressions in Google
- 2,829 keywords ranking in Germany
- €2,246 traffic value monthly per SISTRIX
- 344 AI Citations in Google AI Overviews, AI Mode, and ChatGPT
Top Keyword Rankings
The focus was on keywords with real purchase intent. Not vanity traffic, but users actively searching for professional resume help.
Saved Advertising Costs
The organic traffic is worth €2,246 per month. That’s money the client doesn’t have to spend on Google Ads to achieve the same visibility.
AI Visibility
With 344 AI Citations, the service is also present in AI search engines: 299 in Google AI Overviews, 44 in AI Mode, and 1 in ChatGPT. This secures visibility for the future.
“Richard and Till have been supporting me for over a year now with theme customization and building organic traffic. In just one year, we scaled from under 100 monthly users to over 7,000 clicks.”
- Frank Daxer, CEO
Key Takeaways
- Relevance over volume. 1,000 clicks from people who want to hire a resume writer are worth more than 10,000 clicks from people just looking for templates.
- Content and backlinks as dual strategy. Content builds relevance, backlinks strengthen authority.
- Prioritize conversion potential. Not all keywords are equally valuable, focus on those that bring real inquiries.
- AI-Ready SEO is becoming increasingly important for sustainable visibility